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Girl rising30 October 2013 - Education is a fundamental human right and essential for the exercise of all other human rights. It promotes individual freedom and empowerment and yields important development benefits. In many parts of the world however educating a girl is still viewed as a privilege.

In September, Intel South Africa premiered Girl Rising, a full-length feature film that is the centerpiece of a global social action campaign by the 10x10 organization, of which Intel is a founding partner. The aim of the movie is to promote awareness and action around the importance of girl education. Girl Rising tells the story of nine unforgettable girls from different nations in the developing world. Each had to overcome difficult personal circumstances (including forced marriage, domestic slavery, gender violence, and poverty) to attend school. The stories are narrated by Meryl Streep, Alicia Keyes and Kerry Washington and played by the girls themselves.

Global action campaign

Girl Rising is a film but also a global action campaign for girls' education powered by girls, boys, women and men around the world who stand for equality. The idea is that the millions that have seen the film will spread its message across campuses and communities of all kinds - raising both awareness and funds. Girl Rising partners with established nonprofit organizations that drive donations to programs that help girls get in school and stay in school. The organization has a number of funding partners, including Google and the Ford Foundation and project partners like CNN Films. On the website more information can be found how to see the film and to become involved in the campaign.

South African premiere

Intel is the founding Strategic Action partner with Girl Rising and Intel South Africa hosted the premiere at Il Grande Teatro at Montecasino. The audience included policy and community influencers who were encouraged to join the movement for girls education and pledge their time and to be voices of change for all girls around the world. As Thabani Khupe, Intel Director of Corporate Affairs stated: "Girl Rising is movie like no other, it's a call to action and we want to make Girl Rising a social movement".

Intel believes that broader access to education for girls and women will significantly catalyze social progress and help drive worldwide economic growth. Intel has worked for decades to improve education around the world understanding that if the education gap is closed for girls, not only are their lives transformed but so are the lives of everyone they touch. Through access to technology, scholarships and community learning programs, Intel provides girls and women with opportunities for quality education and personal growth. Intel's programs equip women with the access to the information they need to excel. With a 21st century skill set and a newfound level of confidence, girls and women can advance their ideas and personal drive to change their lives.

Says Videsha Proothveerajh, Country Manager for Intel South Africa: "We believe it is the corporate responsibility of companies like Intel to create opportunities to empower these girls and create a brighter future for them".